Make sense of complexity. Build systems for insight.
We provide tools and formats to help you navigate information complexity and make better decisions through organizational and personal knowledge management systems.

What we do.
Most knowledge systems flatten information into lists, files, and folders. Ours don’t.
At Identity Praxis, we help individuals and teams build living knowledge systems - structures that don’t just store facts, but mirror how the human mind actually works: non-linear, interconnected, responsive.
Stop thinking about knowledge management as archiving. Great knowledge managements is a decision architecture for complexity, designed to support better thinking, learning, creation and collaboration.
The 5 Cs of Knowledge Management
A practical method for managing what you know and what you need to know.
At the core of our approach is the 5C Knowledge Management Framework, a structured approach to support thoughtful knowledge work - individually or across teams. It is both flexible and rigorous, offering a way to work with information that respects your time, attention, and intention.
Collect.
What are you paying attention to - and why?
Gather information from diverse sources: conversations, documents, platforms, sensors, signals. Collection is not hoarding, it’s conscious noticing.
Curate.
What’s worth keeping? What can you let go? Sort, label, and organize what you've collected. Curation makes knowledge usable, visible, and trustworthy - without overwhelming your system.
Create.
What new insight emerges when you connect the dots? This is where transformation happens. You synthesize, write, reflect, diagram. You don't just store facts, you create meaning.
Collaborate.
Who else shapes your thinking? With whom do you test, expand, and evolve your ideas? Collaboration challenges assumptions and leads to dialogue, feedback, shared discovery of deeper insight.
Contribute.
How will you preserve not only knowledge, but wisdom - and make an impact? Contribution turns insight into action and into collective wisdom of your team, community, or system.

Client & Student Stories
Dr. Becker’s Mobile Marketing course shaped my path more than I ever expected. His commitment to authenticity, ethics, and deep expertise continues to guide me as I navigate a challenging marketing landscape. His work—both in the classroom and beyond—reminds me what it means to be a thoughtful, impactful educator. I’m grateful to have learned from someone who leads with such clarity and purpose.
— Dongwu Zhen, B.S. Business & Marketing, Class of 2024
The hands-on assignments made me feel capable of stepping into a marketing role, even without a traditional background. Overall, this course gave me a solid foundation and the confidence to explore marketing in more depth moving forward.”
— Victoria Serenity Cabanillas, May 2025.
Dr. Becker is one of the most brilliant thinkers I’ve had the privilege to work with. He connects dots across disciplines and scales, bridging individual insight, organizational clarity, brand purpose, and systemic transformation. His integrity and his concern for what truly matters is genuine and a key driver of his work. Anyone who gets to learn from or collaborate with him can consider themselves fortunate.
— Nadja De Maeseneer, Marketing & Communication Consultant
“I’d be lying if I said I didn’t initially expect this class to be a little boring, but it turned out to be one of the most creatively fulfilling classes I’ve taken...I originally thought I’d just reflect on what was taught, but what really stood out to me were the experiences—how they pushed me to think differently and actively apply what I was learning.”
– Casey Ann Dean, May 2025.