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Identity & Personal Information

The Grand Awakening, Rise of Personal Information Management

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Personal data & identity (PD&I) are reshaping society and the world’s markets. We are working on a PD&I Market Assessment: Now & Beyond initiative in partnership with the Mobile Ecosystem Forum (MEF). Our goal is to help further the growth of the industry by answering two questions in the context of PD&I:

  • What is the PD&I Market?
  • What do we [industry leaders, governments, people…] need to know?
  • What do we need to do next?

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OUR SERVICES

Helping Put the CONNECTED INDIVIDUAL at the Heart of Your Business

CONNECTION • COMMUNICATION • COMMERCE

The steppingstones to commercial success.

Identity & personal information management strategy, solution/product, business, & market development management and advisory

Connected/digital/mobile marketing advisory

Public & private event & conference workshops, courses, panels, and keynotes

Scholarship & education, futurist and thought-leadership advisory

Michael Becker at Mobile World Congress 2019
Michael Becker presenting Mobile World Congress 2019

Publications

FTC’s Shot Across the Bow: Purpose and Use Restrictions Could Frame The Future of Personal Data Management

I just read a wonderful piece from Joseph Duball,1 who reported on the U.S. Federal Trade Commissioner Rebecca Kelly Slaughter’s keynote at the IAPP’s “Privacy. Security. Risk 2021” event. According to Duball, Slaughter suggests that we need to change “the way people view, prioritize, and conceptualize their data.” “Too many services are about leveraging consumer […]

A call for New PD&I Exchange Models, The Trust Chain, and A Connected Individual Identity Scoring Scheme: An Interview with Virginie Debris of GMS

Art- A call for New Industry Data Exchange Models, The Trust Chain, and A Connected Individual Transaction And Identity Scoring Scheme: An Interview with Virginie Debris of GMS I recently sat down with Virginie Debris, the Chief Product Officer for Global Messaging Service (GMS) and Board Member of the Mobile Ecosystem Forum, to talk about […]

Mobile Marketing in a Privacy-First World – Mobile Marketing Expert, Michael Becker

I thoroughly enjoyed my interview with Nishant Garg with WhatMarketWants. Here’s the abstract for the interview: “What’s your company’s approach to Mobile Marketing in a Privacy-First World? Mobile Marketing Expert Michael Becker talks about what’s mobile marketing, the potential of mobile marketing, mobile responsive content, mobile-optimized website, marketing in a privacy-centric world, the future of […]

Mobile’s Irreplaceable Role: Liminal’s Cameron D’Ambrosi Speaks to the MEF PD&I Working Group

A derived version of this article was published by the Mobile Ecosystem Forum on October 7, 2021.   Have you heard? Mobile is a big deal. The majority of the world’s population carries a mobile device, and there are billions of connected devices integrated throughout nearly every part of our daily life. Why does this […]

Mobile Messaging, it’s more than 160 characters! It Is Time to Get Strategic

by Jay O’Sullivan, Michael J. Becker Over the past several years, the world of messaging has morphed in front of our very eyes. There are now more than six messaging channel categories, including text (inc. SMS, MMS, RCS), email, social media, chatbots (i.e. for support and conversational commerce), proximity alerts, and more than a dozen over-the-top apps […]

ICO’s Child Protection Rules Take Effect Sept. 2, 2021. Are You Ready?

The UK Information Commission’s (ICO) Children’s Code, officially known as the“Age Appropriate Design Code: a code of practice for online services,” after a year grace period, goes into effect Thursday, Sept. 2, 2021. The code, which falls under section 125(1)(b) of the UK Data Protection Act 2018 (the Act), looks to protect UK children, i.e., people […]

Testimonials

Michael Becker has a remarkable ability to assess a situation and identify where the opportunities are. Initiatives he is involved with have a ‘Becker Effect’ with a focus on meaningful progress for immediate wins and long term success. He is thorough in considering the existing complexities and forward-thinking about adaptions needed for a changing world (especially in relation to personal data). Conversations are never dull due to his vast knowledge, passion, and wit. You’ll often be left learning something new, a purposeful direction, and motivated to take things to the next level. Laure Carter, Digital & Brand Marketing, Communications, Digital Marketing Manager, North America, December 2020
As people take more control of their personal data and its true value is appreciated, companies will need to adjust customer interactions. Michael has a firm grasp of this emerging landscape and has the ability to explain it to diverse audiences with great energy in plain language. We were so pleased to have him present at two conferences for our association. Both times he left attendees keenly aware of the most pressing issues they needed to address and with the information, resources, and advice to do just that. Art Flanagan, Vice President, Communications, Insights Association, December 2020
One word best describes Michael: driven. On top of that he is a true entrepreneur, futurist, strategist and operator who knows how to get things done. He is a pillar within the identity and personal information ecosystem. To those who know him best, Michael is always moving forward. His passion, gung-ho spirit and energy inspire me. I value his strategic bent of mind, marketing chops and prescriptive thinking, and appreciate the support he has given me and my company over the years. Mickey Kahn, Chairman/CEO, publisher and editor in chief Company NameLuxury Daily, American Marketer, Napean LLC
Michael has participated in our Digital Advisory Board since its inception. He has delivered new thinking and creative partnership and marketing ideas with every meeting, pushing further and deeper for fresh perspectives. Michael cares deeply about his client and his work, and his passion is unparalleled. Kelli Ertel
Michael has participated in our Digital Advisory Board since its inception. He has delivered new thinking and creative partnership and marketing ideas with every meeting, pushing further and deeper for fresh perspectives. Michael cares deeply about his client and his work, and his passion is unparalleled. Kelli Ertel
Mr. Michael is a perfect instructor. I benefited a lot from his Lynda.com Mobile Marketing Fundamentals course. The course contained great illustrations and was delivered in a practical manner. I am sure this course would be great for every digital marketer. I am looking for more publications from Mr. Michael and I am grateful that he is so open with sharing his knowledge and expertise with others. Mohamed Samir
I have known Michael Becker for over 10 years, during which time I have seen him develop and execute one of the most innovative and forward-thinking companies in the mobile space. Michael is a true rainmaker with the ability to craft and deploy creative solutions; his innate business sense and gregarious personality allow him to differentiate his offerings from competitors and standout in a crowded market. Vince Canobbio
Michael Becker is one of the most insightful professors that I have encountered. His National University Advanced Mobile Marketing Strategy course was challenging. It raised my personal awareness of mobile. It presented me with an entirely new vocabulary that I did not even know existed. In particular, appreciated how he incorporated his professional experience and personal opinions throughout the course. I see, now, that marketers do not need a mobile strategy, rather their strategy needs mobile. Furthermore, this course introduced me to a new concept, the Personal Data Economy. It helped me recognize that people can and should be empowered to control their personal information, to manage their digital sovereignty. Change is coming, we should all start preparing ourselves now. Joe Louis Burroughs II
Michael is a great advisor on every level of marketing and strategy. He is the go-to source for marketers who wish to truly understand how to engage in this era of connectivity! Mich Hancock
Michael is a founding member of our Digital Advisory Board. Have a problem to solve or an opportunity to take advantage of? Michael is our go-to person. He always provides not just one but many ideas, insights, books, apps or introductions to members of his network. Thank you, Michael! Carey Bongard
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