The consumer data revolution: The reshaping of industry competition and a new perspective on privacy

I’*[Image not yet recovered: dddmp · dddmp.gif]*m excited to announce the release of the The IDM’s latest issue of the Journal of Direct Data and Digital Marketing Practices, Volume 15, 2014. 

I was invited to write an article on how data is changing the face of marketing “The consumer data revolution: The reshaping of industry competition and a new perspective on privacy.”

Here’s the article abstract:  Competitive advantage for businesses is now to be found in the use of data to understand customers. In this new data age, however, the individual is gaining a new power to demand a fairer share of the economic value of personal information. This paper considers how this shift will play out in the commercial arena and what businesses need to be willing to do in order to benefit.

Click here to view the full text of the article.