mCordis Mobile Insights Series: An Interview with Paul Gray from kik [VIDEO]

Michael Becker speaks with Paul Gray, Director of Platform Services at Kik.  Kik is a Smartphone messaging app used to send GIFs, photos, and text messages. It differs from other messengers because it is a private messaging channel contrary to Instagram and Snapchat, which are much more broadcasting focused.[Image not yet recovered: BK_Kik_Campaign.png · BK_Kik_Campaign.png]

Becker and Gray examine how marketing has evolved in the case that consumers are beginning conversation with brands using Kik’s promoted chats. Kik recently helped with a Burger King campaign (see image above) driving engagement around the return of their chicken fries. Listen to the interview to hear how brands like Burger King are giving traditional chat bots a personality and ultimately driving consumer engagement.

 View the video here

More About Kik

• Kik stats:

• Kik has 275 users

• 40% of American teens are on Kik

• In their last round of funding, their valuation was $1 billion (release)

• According to a Business Insider Intelligence report, Kik users spend 97 minutes per week in the app

• According to a study by Magids (commissioned by Kik), Kik users spend an average of 35 minutes in the app per session

• Promoted Chat stats:

• More than 500M messages exchanged

• More than 16M users have opted into a conversation with a bot

• Over 80 partners with Promoted Chat accounts

• Kik Codes video

• Recent news:

• Branded GIFs

• Blynk acquisition

• Case studies/examples of bots on Kik:

• Colts

• Funny Or Die

• Maze Runner

• K-Swiss (Kik Points)

• Insidious 3 (simulator at the end of the article)