mCordis Mobile Insights: An Interview with Tony Pearce from GRABR

In this episode of the mobile insight series Michael Becker interviews Tony Pearce, CEO of GRABR.

*[Image not yet recovered: Tony_Pearce_img.jpg · Tony_Pearce_img.jpg]*GRABR, compared to a combination of Facebook and Pinterest, is a social platform that primarily consisted of gamers. It now serves as a white label platform that brands can use to establish their owned media, and ultimately an owned community in a specific niche network.

This is a very insightful interview, definitely worth watching. Much of the advertising we see today on social media platforms and TV is largely irrelevant, not to mention very expensive. Becker and Pearce dive into this idea of developing an owned media causeway. This involves brands using paid media, advertising on social media platforms or TV to drive traffic to their owned media, the brand’s website, or in this case GRABR. Check out the discussion below.

 View the video here