mCordis Mobile Insights: An Interview with Adam Spector from LiftIgniter

In this episode of the mobile insight series Michael Becker interviews Adam Spector, Co-Founder and Head of Business at LiftIgniter, discussing how machine learning can deliver personalization at scale.[Image not yet recovered: Headshot_of_Adam.jpg · Headshot_of_Adam.jpg]

Watch the video to find out more about the key issues that publishers are currently challenged with. These three issues are:

1. Internal and External discovery
2. Engagement
3. Modernization

Ultimately, these issues are all components of a marketer’s main goal, understanding users in real time. Given the modern capabilities enabled through digital technology, marketers need to understand users and deliver relevant content in real-time to not only stand out and build trust, but be successful in today’s marketing landscape. Watch the video for a complete breakdown.

Watch the video here

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