Introducing mCordis Mobile Insight Series

We recently introduced the mCordis Mobile Insights Series. The series is comprised of blog posts and video interviews with leading marketers and MarTech providers.  The goal of the series is to get to the heart of how mobile does and can drive results for marketers.  It is designed to highlight key trends, topics, and the companies that are leading with mobile and making it all happen. Check out our most recent interviews.

• An Interview with Paul Gray from kik[Image not yet recovered: BK_Kik_Campaign.png · BK_Kik_Campaign.png]

  • Becker speaks with Paul Gray, Director of Platform Services at Kik.  Kik is a Smartphone messaging app used to send GIFs, photos, and text messages. Find out how it differs from competitors as well as how marketing has evolved. Watch the interview.

• Insights on Mobile Engagement & Beacons[Image not yet recovered: Portland-Jumbotron-e1423177374639.jpg · Portland-Jumbotron-e1423177374639.jpg]

  • mCordis’ Michael Becker discusses mobile engagement with Daniel Dreymann, CEO and Co-founder of Mowingo. Mowingo works with brands and agencies (most recently McDonalds–see image)  to develop apps that will engage people when they are away from the store—inside the store—near the store—and leaving the stores. Watch the interview.

• Perry Drake on Marketing & UMSL Midwest Digital Marketing Conference*[Image not yet recovered: MDMC_conference.jpg · MDMC_conference.jpg]*

  • Find out from two leaders in the marketing industry, how marketing has evolved and a preview of the UMSL Midwest Digital Marketing Conference. mCordis’ Michael Becker interviews Perry Drake, the assistant professor of social media and digital marketing at the University of Missouri St. Louis. Watch the interview.

• An Interview With Sarah Woodward, Voted a 2016 Woman to Watch[Image not yet recovered: Sarah_Woodward_img.jpg · Sarah_Woodward_img.jpg]

  • Recently recognized as 1 of the 25 Women to Watch in 2016 by Mobile Marketer. Sarah provides an insightful perspective on IoT and how people are taking advantage of connectivity in their daily routines. Of the women recognized, Sarah was the only woman who comes from a start-up. Watch the interview.

• An Interview with Tony Pearce from GRABR[Image not yet recovered: Tony_Pearce_img.jpg · Tony_Pearce_img.jpg]

  • Much of the advertising we see today on social media platforms and TV is largely irrelevant, not to mention very expensive. Becker and Pearce dive into this idea of developing an owned media causeway. This involves brands using paid media, advertising on social media platforms or TV to drive traffic to their owned media, the brand’s website, or in this case GRABR. Watch the interview.

• An Interview with Adam Spector from LiftIgniter[Image not yet recovered: Headshot_of_Adam.jpg · Headshot_of_Adam.jpg]

  • Adam Spector, Co-Founder and Head of Business at LiftIgniter, discusses how machine learning can deliver personalization at scale. Watch the video to find out more about the key issues that publishers are currently challenged with. These three issues are:
    1. Internal and External discovery
    2. Engagement
    3. Modernization
       Watch the interview.

• An Interview with Candy Lab[Image not yet recovered: Candy_Lab.png · Candy_Lab.png]

  • In this episode of the mobile insight series Michael Becker speaks with the dynamic duo, Andrew Couch and Andrew Kirkland on Augmented Reality (AR) powered by Candy Lab. While many people may associate AR with the distant future, Candy Lab has made Augmented Reality a reality for everyone. Watch the interview.

• An Interview with Max Semenchuk from Seductive Mobile[Image not yet recovered: Max_Semenchuk.jpg · Max_Semenchuk.jpg]

  • Seductive Mobile develops mobile apps for business, (excluding games) primarily service apps. In this video Max shares his insights on the process of creating apps for mobile phones as well as describing the difference between native apps and web apps. This interview will also give viewers an understanding of why they should create an app and who they should be creating it for. Lastly, Max describes the best practices and the common mistakes involved in creating apps. Watch the interview.

• An Interview with Jeff White from Gravy[Image not yet recovered: Gravy.png · Gravy.png]

  • Becker and White dive into the concept of the “physical cookie”. With today’s digital technology playing such an important role in our lives, brands are looking for behavioral data to gain insights on who their customers are. People’s location is an important data point often captured and studied to help brands reach their target audience with informational content that’s relevant. As Jeff points out, a person’s location can be very misconstrued and misleading without time to give that location context. For example, large venues like stadiums or concert halls host a variety of different events each day of the week. Without time of visit to provide context, the information gathered could be completely off. Watch the interview.

• An Interview with Phoji[Image not yet recovered: phoji_img.png · phoji_img.png]

  • Phoji gives you the power to create an emoji-like experience using a real photo, which allows brands to embed links, offers, and promotions in a text message, all through a simple brand emoji. Find out how brands are taking personalization to a whole new level. Watch the interview.

• An Interview with Registria[Image not yet recovered: Registria_article_pic.png · Registria_article_pic.png]

  • Registria is a SAAS solution that is purposed to connect brands to the people who buy them. Most brands don’t know the people who purchase their products unless they’re part of the 5% that registers their products. Registria takes the time and stress out of registering products by making it very simple for customers to use, and easy for brands to understand. Watch the interview.

Interested in being featured in an mCordis Mobile Insights interview? 

We’d love to interview brands, retailers, and MarTech vendors and hear how they are contributing to the industry’s effort to get the most out of mobile. We’d like to hear from you and understand,

1. The challenges and opportunities you and your customers/partners are facing.
2. The approach you’re taking/offering to face these challenges and take advantage of the opportunities.
3. The capabilities (people, processes, and technology) you’re using in your approach to achieve results.
4. Any other insights and best practices you can share.