From the archive · 2015

Book: Careers In eCommerce and Digital Marketing

Dr. Michael J. Becker·

Engagement

*[Image not yet recovered: bernhart · bernhart.jpg]*If you’re just getting started in marketing, have been at it awhile, or are looking to staff your open digital and eCommerce marketing positions, I highly recommend you take the time to download and read through Jerry Bernhart’s new book Careers In eCommerce and Digital Marketing, which is available on Amazon as a Kindle Edition for $9.99.

“If you’ve been thinking about getting
into digital marketing, now is the time to do it!,”
says Amy Africa (p7).

Jerry has been a successful marketing and sales executive recruiter for over a quarter century and he has integrated his direct experience with insight from numerous interviews to write this book. The book explains the:

  • various job categories available with digital and eCommerce marketing
  • best sources of digital marketing jobs
  • hottest new jobs being created in the digital marketing space
  • education resources that help candidates gain an edge, both in their search and their careers
  • variety of digital marketing career paths available
  • skills, experience, and other key attributes candidates need to position themselves for digital marketing jobs
  • digital marketing jobs of the future
  • how to work with an executive recruiter

Jerry notes, “Digital marketing is at the early stages of a golden era of employment. Employers are scrambling to lure the best talent available” (p 5). I agree with him.

It is very hard to be a marketer today with out embracing digital, this book will help.

Original topics: Marketing Resources